Shannon Dufton
BBA, Marketing & Sport Management
Marketing Specialist
She/her/hers
Shannon Dufton is a dynamic marketing and communications specialist with extensive agency experience and a proven track record in orchestrating impactful social media campaigns, executing targeted email strategies, and coordinating successful events. Proficient in brand cultivation, copywriting, and basic graphic design, she leverages strong project management skills and a passion for excellence in every project.
With over seven years of marketing experience, her journey reflects a deep commitment to driving success through innovative strategies and a relentless dedication to client satisfaction.
Shannon's professional background includes roles with iconic franchises such as the Boston Red Sox and Boston Bruins, where she honed her skills in fan engagement and brand promotion. She graduated from Merrimack College in 2019 with a Bachelor of Science in Marketing and Sport Management, combining a love for sports with a passion for digital marketing.
Outside of work, Shannon enjoys singing, spending time with her Golden Retriever Sasha, and supporting her favorite sports teams.
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